Through our collaboration with Spireworks, the company was able to rapidly convert product specs and designs to a custom-built marketing tool, creating a new way for brands to communicate with their customers; while at the same time creating an extra revenue stream for some of the Manhattan’s skyscrapers — One Bryant Park, One Five One, and One World Trade Center.

Since its official launch, several consumer brands, organizations, and non-profit foundations have already used the platform to promote their marketing activities and crowdfunding campaigns; Spireworks has also been used in several other innovative ways, including marriage proposals and gender-reveal celebrations.